var startingValue = 46968377;
    var intervalSec = 5;
    var increaseValue = 5;


//var startingValue = 100;
//var intervalSec = 2;
//var increaseValue = 11;

    
(function ($) {
    $(document).ready(function(){
        $('#counter').each(function(){
            var p = this;
            
            updateCounter(p, 0);
            
            setInterval( function() { 
                updateCounter(p, increaseValue);
            } , intervalSec * 1000);
        });
        
        function updateCounter(targ, incr){
            if($(targ).attr('data-counter-value') == undefined){
                $(targ).attr('data-counter-value', parseInt(startingValue));
            }
            
            
            $(targ).attr('data-counter-value',  parseInt($(targ).attr('data-counter-value')) + incr);
            
            var v = $(targ).attr('data-counter-value').toString().split('');
            
            var out = '<ul>';
            for (var i=0; i<v.length; i++){
                out += '<li>' + v[i] + '</li>';
            }
            out += '</ul>';
            
            $(targ).html(out);
            
        }
    });
    
})(jQuery);